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Monday, 19 December 2016

How to use social media for your new hypnotherapy business


Just starting out on Facebook and want some ideas about what, when and how to post? PR consultant Helen Kitchen offers some tips on how to use social media to promote your new hypnotherapy business.

Monday, 14 November 2016

How Homer can help you create more effective sessions

Not Homer the philosopher, but Homer Simpson, that donut loving chap from Springfield. Really. The reason is a story of my husband's, which he uses when he's giving lectures on change management to business managers. Over the years we've realised that the work I do with clients is actually very similar.

Monday, 17 October 2016

Five effective ways to help clients with panic attacks

Panic attacks are sudden and very intense periods of fear, stress and anxiety, which may last anything from minutes to hours. Around one person in ten experiences at least one panic attack in their lives, often triggered by a stressful event. In the UK, approximately one person in fifty has panic disorder[1].

Monday, 19 September 2016

Are you worth your fees?


I'm often asked by students and new graduates whether hypnotherapy is good value for money. Many have not had to ask clients directly for money before setting up their therapy business and feel a bit diffident about doing so. They wonder whether clients will pay them the going rate or decide they are 'too expensive'. It’s a very reasonable concern, so I am going to look this time about whether we can honestly tell our clients that it’s worth it.

Monday, 15 August 2016

What makes a good hypnotherapist?

I had great fun putting together this info-graphic.

What would you have added, or omitted?

What do you think is the most important quality for a successful hypnotherapist?

Monday, 11 July 2016

Working with depressed and suicidal clients

My name is Brian Turner, and I am a psychotherapist. To get onto the career path of being psychotherapist who deals with clients who have depressive, self-harm and suicidal issues is never a straight one.

Monday, 20 June 2016

How to GROW your hypnotherapy practice

Some hypnotherapists feel confident in using a variety of in-trance techniques, but less sure about talking to the client out of trance. Clean language and SMART goals are all very useful, but they have their limitations. They tell you how to ask questions but not what to ask, where you are going but not how to get there.

I've found that coaching skills can fill in the gaps, helping you to get right to the heart of a client's problems, and start you planning therapy together in a constructive and client centred way.

Monday, 16 May 2016

Watch your language!

This article is a bit different, starting out as something of a soap-box piece, but bear with me because it’s relevant to hypnotherapy - honest.

I wrote it because over the last six months or so a spate of stories online and in the press got me thinking about the names and labels we put on things, and how it affects the way we view them. These stories were about girls (and sometimes even beauty parlours!) called Isis. (a)

Monday, 18 April 2016

Small business scams - how not to get caught

It's April and you may have had fun earlier this month playing tricks or April Fool jokes on your nearest and dearest. But some tricks are no joke at all and you need to know how to avoid them.

Most hypnotherapists set up in business to help people, but we still have to remember that we are running a business. We publish our phone numbers, addresses and names so that customers can find us, but we can also be found by scammers and con artists, who may try to trick us out of our hard earned income.

Monday, 21 March 2016

How hypnotherapists can demonstrate meeting UK standards

How do you show the public that you meet UK standards and have completed a legitimate professional qualification?
One way is to sign up to the Complementary and Natural Healthcare Council. The Complementary and Natural Healthcare Council – or CNHC as its known – was set up with government support as the voluntary regulator for complementary healthcare practitioners. CNHC holds a searchable online register of practitioners who have met UK wide standards. The register is also approved as an Accredited Register by the government appointed Professional Standards Authority for Health and Social Care (PSA). 

Monday, 15 February 2016

Why other hypnotherapists are using social media, and you should too

When we discuss social media in the business building module of my Hypnotherapy Practitioner course, I get pretty extreme reactions from my students. They may love it or hate it, but they rarely feel neutral about it.

If you love it you are probably already out there. But I thought I would put together some ideas for you to consider if you are still avoiding the whole subject.

Monday, 18 January 2016

How to use aversion therapy effectively

Some hypnotherapists frequently use mildly aversive techniques such as 'fork in the road' or stronger ones such as asking the those who wish to quit smoking to imagine their own deathbed scene. Others use aversion techniques sometimes, or never.
 
It seems unethical to deliberately upset your clients or scare them witless unless there's evidence to prove it's helping them, so I went looking for this evidence. I found very little, but what I did find might surprise you.